Samsung Series 9 S95C 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Black

OLED
Samsung's Quantum Dot OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Infinity One Design
The gorgeous Infinity One Design will take your viewing experience to the next level with a stunning ultra-slim profile.

Dolby Atmos®
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

OLED
Limitless contrast meets naturally bright colour

Neural Quantum Processor 4K
Our most intelligent 4K processor

Infinity One Design
Impossibly thin with no messy cables

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos

Quantum HDR OLED+
See the true beauty in every shot – just as the creators intended. This TV has leading HDR OLED brightness levels that brings out our brightest OLED highlights, impeccable blacks and unbelievable depth in every frame for lifelike picture detail.

PANTONE Validated
Enjoy accurate and true-to-life colour, validated by PANTONE.

EyeComfort Mode
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Expert Calibration
Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts.

SolarCell Remote
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Attachable Slim One Connect
Every inch has been thoughtfully designed to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the Attachable Slim One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play**

Motion Xcelerator Turbo Pro
Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range visuals*. Watch your games come to life in spectacular colour and detail - just like the creators intended.

Object Tracking Sound Plus
An immersive TV surround sound experience that puts you in the heart of the action. This TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen or the crowd cheer all around you.

Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV** you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings
Control the devices in your connected smart home through your TV*. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Samsung TV Plus
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus*. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Knox*
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
With SmartThings** and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.