Samsung Series 9 QE77S90CAT 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Black

OLED
Samsung's OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.

Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

LaserSlim Design
With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Motion Xcelerator Turbo Pro
Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

17 Years Global No.1 TV
Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.

OLED
Limitless contrast meets naturally bright colour

Neural Quantum Processor 4K
Our most intelligent 4K processor

Anti-Reflection Screen
Minimise distracting glare

Motion Xcelerator Turbo Pro
4K 144Hz TV motion for gaming-monitor performance

Quantum HDR OLED
See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.

PANTONE Validated
Enjoy accurate and true-to-life colour, validated by PANTONE.

EyeComfort Mode
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play**

Super Ultrawide GameView and Game Bar 3.0
Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.

Auto Game Mode
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Dolby Atmos®
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

SolarCell Remote
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV** you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings
Control the devices in your connected smart home through your TV*. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Samsung TV Plus
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus*. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Knox*
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
With SmartThings** and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.