Hisense 40A5NQTUK TV 101.6 cm (40") HD Wi-Fi Black 230 cd/m²

Direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen, covering the whole of the panel. This technology allows for more precise control of brightness and contrast leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.

The Natural Colour Enhancer maximises your TV’s colour reproduction to ensure you get the very best experience. No matter the content, whether your enjoying sports, movies, or binging a boxset, watch all your content in enhanced true-to-life colours – the way they were meant to be seen.

The powerful Hisense processor with AI technology automatically delivers frame by frame AI Processing enhancing the picture quality continually and intelligently optimising the picture for brilliant viewing.

Forget the Friday night fight for the best seat in the house. This TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.

Powered by the latest VIDAA Smart platform it offers the most intuitive, fully customisable and secure OS, Allowing you to watch your favourite content your way. Access all the entertainment you love from Freely, Disney+, Netflix, Prime Video, YouTube, NOW TV and many more.

Find your favourite content faster and more easier using the power of your voice, there’s no more typing or scrolling, you simply have to ask using your remotes Mic. Alternatively, connect your Alexa or Google enabled devices for seamless hands-free control of your Hisense TV.

When your AI powered Hisense TV detects a sports signal being displayed, it will automatically switch to the dedicated Sports Mode giving you an immersive experience, as if you were there in the stadium itself.